Branding is about so much more than what people see. It’s about how you make people feel.
This message goes out to that new student at Varsity or at a new school, upcoming artist or anyone who wants to make a change. This is where you need to make sure that no one influences changes within your life or brand. Gone are gone days where people accepted failure and mistakes just like that.
If you fail, fail forward and ensure to learn from it. You are a brand and the people you stay with, hang with, and chill with can contribute to your success or downfall. Listen to yourself and those that have your best interest at heart but the last decision rests with you. It’s a new year with endless opportunities that are available and others that you may need to create.
You are a Brand and your own boss, get out there and make it happen. It’s all about commitment, passion and positive mindset, make 2018 count… Oteya was not built in a day.
Article was written by Kalistu Mukoroli (Alvaro Media Group Strategist) and published in the Namibian Sun on the 19 January 2018.